Walker Design Video Image

Walker Design

An architecture brand needed to stand out as a modern, forward-thinking studio focused on form and function.

With an existing library of stunning projects, a dynamic visual showcase puts the firm’s portfolio at the heart of their online presence.

From cursor animations to page transitions, Walker Design's website pushes boundaries to create an engaging experience. The result is a modern digital showcase that stands in stark contrast to other architectural firms operating within the Walker Design's competitive space.

Winner
Silver ADDY for Brand Identity
Walker Design Video Image

Being a design company, we had a very clear idea as to what the brand should look like. However, we had no idea how to execute it.

Toby Walker, President
Walker Design's Brand Mood Board Example
Walker Design's Logomark Sketch and Completed

The Walker style and reputation were influential in the minimalist, W-as-a-staircase design system, which evokes both structure and movement.

Walker Design's Logo and Palette Combo
Walker Design's Website Page Overview
Walker Design's Home Page Half Size

The website reflected the same architectural sharpness for which Walker Design is known. Precision. Subtle complexity. Forward-thinking design.

For a brand like Walker Design, displaying beauty through simplicity was paramount.

Walker Design's Headshots
Walker Design's Office Image for Website
Walker Design's Office Image for Website
Walker Design's Office Image for Website
Walker Design's Color Pallet Mood Board

Walker Design is an architecture studio focusing on interior design and corporate office projects. Their impressive portfolio, including global brands like Chiquita, Relevant Media Group, and NBC’s Golf Channel, was in real need of a brand and website that gave the work the attention it deserved. Our partnership was centered around the goal of helping Walker Design stand out as a modern, forward-thinking studio whose work is a dynamic combination of form and function.

Sketching Out Better Brand Design

Designing for other designers brings a new level of pressure—it requires a solution that doesn’t just look good, but makes sense from a functional perspective as well. “Being a design company, we had a very clear idea as to what the brand should look like,” said Toby Walker, president of Walker Design. “However, we had no idea how to execute it.”

Walker Design’s brandmark is simple, flexible, and bold. The letter ‘W’ is transformed into a common architectural element—the staircase. The new icon is set inside a simple but strong square shape, something that could look good standing alone or next to the logotype.

Typography

Speaking of type, Walker Design’s brand has an unexpected detail: a single font. The logotype and all other type within the brand is set in Questrial, a geometric sans serif font that comes in only one weight and one style. No bold, no italics. This limitation introduces intention to the type hierarchy, strengthening the underlying theme of total simplicity.

Photo & Print

Walker Design’s new print collateral makes a statement. Duplexing and embossing methods were used to help their business cards not just look good, but feel good too. Captured images of Walker Design’s team showcase their services as well as their internal culture. A studio session created portraits that present each team member in an artistic, professional tone.

Building the Framework: Website Solutions

The architecture studio’s website presents a unique and inspiring experience that positions Walker Design as a design leader throughout the region. With an existing library of stunning projects, a dynamic visual showcase puts the firm’s portfolio at the heart of their online presence. “The new Walker Design website is exactly what we had anticipated,” said Katherine Conner, Principal at Walker Design. “It really embodies what we stand for, and our design philosophy and principles.”

From cursor animations to page transitions, Walker Design’s digital presence pushes boundaries to create an engaging experience. The result is a modern showcase website that stands in stark contrast to other architectural firms operating within Walker Design’s competitive space.

Are you ready to design something better for your brand? Click on the link below to connect with our team.

© Big Vision 2021