A 40-year-old national law firm needed a brand experience that stayed true to their successful past while putting their future into focus.
The challenge was not for RumbergerKirk to stand out from competitors, but to understand how to connect the new brand to the unchanging values they’re known for. This was accomplished visually, primarily through a careful balance of white space with their new color palette.
Rumberger.com is contemporary and sleek without using so many modern tech styles that the firm’s reputation and legacy were lost. There’s new energy and vibrancy that viewers experience while scrolling through the website.
The result? An award-winning rebrand for RumbergerKirk that speaks to their core, from a polished brandmark and sleek website to dynamically lit photography, eye-catching print materials, and a comprehensive launch plan to share it all with the world.