Real Thread x Adobe

Each year Real Thread partners with Adobe to create a unique swag experience at the Adobe Max conference. But in 2020, they needed a new way to provide their super comfy tees during a virtual conference.

How Real Thread x Adobe offered conference tee shirts during the pandemic.

Big Vision has developed the Adobe Max in-person experience in the past, creating signage and booth graphics. For 2021, we developed a custom Shopify site to allow the thousands of attendees to choose their annual conference shirt.

Our team quickly stepped in to work with the Real Thread and Adobe teams to rapidly design and develop a custom store on a tight timeline. The shop’s voucher code system issued codes to attendees and staff to redeem their free merch while also utilizing logic to show users specific product sets.

Throughout the conference, the site ran flawlessly and provided a unique experience for those who joined Adobe Max last year, including offering the online mockup extension we designed for designers using Real Thread products.

© Big Vision 2021