Omni Fight Club
Fully managing the Omni Fight Club franchise's customer experience has scaled it from a small, upstart kickboxing concept to a growing partnership with LA Fitness.
Celebrating the perseverance, diversity, and inclusiveness of a fitness community. That’s the idea behind We Prevail. The campaign focuses on what sets OFC apart—the camaraderie of its studios and signature “we’re all in this together” atmosphere that’s palpable during a workout.
Every time a customer is seen carrying a branded water bottle or wearing a shirt with OFC’s logo, it helps spread brand awareness organically. Our dedicated OFC team acts as OFC's agency of record, creating everything from unique branded assets to membership-driving campaigns that help OFC reach more potential members.
OFC has a deep focus on community, and that passion needed to come through in all of the imagery and messaging for the brand. It was important that this community remain close-knit, even as the brand continued to add new studio locations and forge new partnerships.
The rebrand earned OFC a major growth opportunity: a partnership with LA Fitness. The kickboxing franchise’s branding and website caught the eye of the national gym chain, and in 2019 Big Vision helped OFC open independent fitness kickboxing studios inside five Seattle-area LA Fitness locations.