Beyond the logistical requirements of an industrial park, LCP wanted to offer something more to its tenets. This amenity-rich property in the heart of Florida offers a natural park atmosphere with walking paths and the ability to expand and connect contiguous buildings.
The logomark is an abstract rendering of Lakeland Central Park’s geographic location. The frontage road, center road and boundary lines have been converted to outlines. We call these the pathways.
Photography and textures are used in conert with the mark to emphasize the relational and technical logistics working in harmony at LCP.
We wanted each brand touchpoint to evoke a relationship to the land, similar to National Geographic or the National Park Service. Topographic maps and dotted lines add the element of precision and strategy, connecting website content.