How can an industrial park balance logistical strategy with the charm of its natural location?
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-render.jpg)
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-pathways.jpg)
The logomark is an abstract rendering of Lakeland Central Park’s geographic location. The frontage road, center road and boundary lines have been converted to outlines. We call these the pathways.
![](https://www.big.vision/wp-content/uploads/2021/07/LCP-render-pathways-overlay.jpg)
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-primary-mark-colors-1024x671.png)
LCP is pioneering what an industrial park can become for its tenants. A logistics center with a people-first focus.
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-brand-guide-1024x588.png)
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-signage-1024x380.png)
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-photo-style.png)
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-brochure.png)
Photography and textures are used in conert with the mark to emphasize the relational and technical logistics working in harmony at LCP.
![](https://www.big.vision/wp-content/uploads/2021/06/LCP-website.png)
We wanted each brand touchpoint to evoke a relationship to the land, similar to National Geographic or the National Park Service. Topographic maps and dotted lines add the element of precision and strategy, connecting website content.