An iconic household pencil name needed to grow and maintain a community of brand loyalists on social media.
From teachers to construction workers, nearly everyone has use for a pencil. Ticonderoga’s campaigns needed to engage a wide audience, finding common ground between them while still speaking to the individual.
Fleshing out the brand’s personality through archetypes, values, and customer personas ensured that campaigns stayed true to what Ticonderoga has always stood by, while breathing new life into the familiar product.
Ticonderoga’s social media strategy introduces new segmentations of their target customers, creating multifaceted approaches that don’t just look good, but also drive engagement. The iconic brand now has a go-to strategy that fulfills their business objectives while forging genuine connections with customers.